What does a good follow-up sequence look like?
A common error I see all the time is failing to follow up after delivering content to someone who subscribes. Once you deliver the content they request (the e-book, video, training, challenge, etc…), it doesn’t stop there! This person has demonstrated that they are interested in what you do, so this is your chance to really solidify the relationship and create a positive impression of you and your business.
Plus, it’s in the follow-up sequence that people are most likely to engage, take action and buy from you!
Watch the video to learn about some ways to create great follow-up sequences to earn the trust and the business of your customers.