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What does a good follow-up sequence look like?

 In Blogging, Content Marketing, E-mail Marketing

A common error I see all the time is failing to follow up after delivering content to someone who subscribes. Once you deliver the content they request (the e-book, video, training, challenge, etc…), it doesn’t stop there! This person has demonstrated that they are interested in what you do, so this is your chance to really solidify the relationship and create a positive impression of you and your business.

Plus, it’s in the follow-up sequence that people are most likely to engage, take action and buy from you!

Watch the video to learn about some ways to create great follow-up sequences to earn the trust and the business of your customers.


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