Three Places Your Content Is Stalled (And What To Do About It)
There are a lot of people who want to create and share great content, but they aren’t doing it. I know because I work with a lot of them!
They haven’t posted anything on their website in a while.
Their list hasn’t gotten an e-mail in ages.
The webinar or e-book they want to create is just not happening.
Can you relate? What’s interesting is that people get stuck at different stages of the content creation process. Each block in the road is different, and knowing where yours is will help you to overcome it.
Which of these scenarios best describes your own situation?
Getting It Started
Sometimes, just sitting down to create something is the first hurdle. When it’s time to write an article or shoot a video, do you put it off? Do you procrastinate and find other things to do instead? Make excuses about not being able to fit it in?
Some people expect to have everything in perfect alignment in order to get started — total clarity about what they are creating, an idea that is unique and failsafe, a large gap in their schedule, a unicorn beaming divine inspiration.
Well, maybe not that last one, but you get the idea.
If you struggle to even get started creating something, you never allow the creative process to unfold. (If you get stopped at this stage, the Content Creation Jump Start is a great way to get you going!)
Getting It Finished
Maybe you have created something, but spend way too long trying to make it perfect. Editing it, tweaking it, polishing it. You worry that it’s not good enough.
You get feedback from several people, which sometimes sends you into a tailspin because they all have different opinions. Which one is right!? You think it might be better to just scrap the whole thing!
You wear your perfectionism as a badge of honor, but the truth is that, in some cases, it holds you back. Remember, there is no such thing as perfect content.
Letting your work stop here means that it can’t get out into the world and make a difference.
Getting It Out There
I’ve also seen people who have created some pieces, sometimes a lot of content, but have never actually used any of it. It’s sitting on their computer, and they’ve never shared it.
Have you ever completed a piece of content and it’s ready to go, but never got around to actually posting it?
This can happen because of the technology involved, or the steps needed to make it happen. It’s true that, once your content is created, there is still a lot more to do. There are design elements and promotion tasks, both of which require time and technology. (Like images, landing pages, opt-in forms, website stuff, social media platforms…)
While these are real issues, they can also be a cover for the true block — the fear of putting yourself out there.
Not sharing your content with as many people as possible (or anyone!) limits it’s ability to have a positive impact.
In my coaching work, I help clients through each of these areas that commonly cause content to get stuck, and together we produce and publish pieces that make a difference.
Can you see yourself in these descriptions? Where do you get stuck when it comes to creating and sharing content? Have you gotten past one, only to fall into another? Leave a comment below!