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The word content is being overused! Not every word you write for your marketing is “content.” Make a critical distinction that will help you see your online presence in a new way. As [...]

Have you ever been in a meeting to brainstorm topics for your content or your marketing? Or tried to come up with topics on your own? The conversation typically goes in a few directions… Whatever [...]

Know your customer and speak their language. This is harder than you think because of the “Curse of Knowledge.” Watch the video to see what I mean…

Creating new things leads to growth. Whenever I talk to business owners who want to grow their business, my question is “What are you creating to make that happen?” Many times, they [...]

Creating and sharing content can be challenging. But it can also be incredibly rewarding! I talk about the difficulties a lot, and how to overcome them. I help my clients get past their blocks, [...]

As business owners who are building an online platform, we are a bit like Viktor Frankenstein building his “monster.” My daughter is reading Mary Shelley’s “Frankenstein” in her seventh grade [...]

Have you fallen off the bandwagon of creating content? Feeling like you lost your momentum? Finding it hard to create your next blog post or e-newsletter? I hear you! I have spent the past couple [...]

I’ve followed Liz Gilbert’s recent work on creativity for over a year, and her ideas resonate deeply with me. At the heart of it all is her book “Big Magic,” which I finally finished a few weeks [...]

I imagine it like a cheesy romance story… E-mail marketing:  I need you, Content! Content: (blushing) Oh E-mail! You have such strong… connections. And such a large…

All too often, I see businesses with a great product or service trying to sell it directly through e-mail or social media. What’s wrong with that you ask? It doesn’t work very well, that’s what. [...]