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A common error I see all the time is failing to follow up after delivering content to someone who subscribes. Once you deliver the content they request (the e-book, video, training, challenge, [...]

The purpose of using social media for your business is to connect with and build relationships with prospective customers. But how exactly do you do that? Do social posts actually accomplish the [...]

Every piece of content you create or marketing activity you undertake has to serve one of the following purposes: Drive traffic Capture leads Nurture leads Convert leads into customers Which [...]

More and more business is being done online, and there is a lot of buzz around funnels. When you want to build a funnel, a lot of content is required. Plus, what happens to all the people who [...]

Unfortunately, one of the most common things I see when it comes to content marketing is businesses that are inconsistent. They post a couple of articles, send a few newsletters, or shoot a video [...]

Know your customer and speak their language. This is harder than you think because of the “Curse of Knowledge.” Watch the video to see what I mean…

Customer expectations have changed. Whether your customers are individual consumers or businesses, the digital landscape has had a dramatic impact on how business is done. Consumers have access [...]

Creating new things leads to growth. Whenever I talk to business owners who want to grow their business, my question is “What are you creating to make that happen?” Many times, they [...]

It seems like a lot of businesses are treading water. They have a way of doing things, and they show up every day and keep on kicking and paddling in order to keep their head above water. [...]

Having an online course or program can transform your business. It gives you something to offer everyone that comes your way. It allows you to work with lots more people without taking up all of [...]