Strategy

Do you know the difference between landing pages and sales pages? It’s an important distinction to understand. They have completely different purposes, and therefore very different content [...]

There are many ways to repurpose content, and it’s an important strategy for getting the most out of every piece of content you make the effort to create. Learn a couple of easy ways to [...]

The purpose of using social media for your business is to connect with and build relationships with prospective customers. But how exactly do you do that? Do social posts actually accomplish the [...]

More and more business is being done online, and there is a lot of buzz around funnels. When you want to build a funnel, a lot of content is required. Plus, what happens to all the people who [...]

Content marketing is not known as a “quick fix.” It takes some time to build up an effective library of content. Establishing relationships with people is not a fast process. The [...]

The lines between marketing and sales have always been a little blurred. Marketing’s job is to generate leads for Sales to follow-up with. But sometimes sales people are out generating their own [...]

A lot of businesses still operate through personal connections, networking, and one-on-one relationship building. Yours might be one of them. While there’s nothing inherently wrong with this [...]

If you work hard to create a piece of content, you want to make sure you get the most bang for your buck, right? Repurposing content allows you to use a single piece of content in several [...]

Have you ever wanted (or had) to create something for your business, like a blog article, or something for the newsletter, or maybe a webinar or special piece to attract some leads? Coming up [...]

Have you ever stopped yourself from doing something because you didn’t have all the things you thought you needed in order to complete it? We all have! “I can’t shoot that video [...]