E-mail Marketing

A common error I see all the time is failing to follow up after delivering content to someone who subscribes. Once you deliver the content they request (the e-book, video, training, challenge, [...]

Every piece of content you create or marketing activity you undertake has to serve one of the following purposes: Drive traffic Capture leads Nurture leads Convert leads into customers Which [...]

What software are you using for your e-mail marketing? Does it do everything you need? Starting off with a simple and inexpensive e-mail marketing program like MailChimp or Constant Contact [...]

There are a lot of people who want to create and share great content, but they aren’t doing it. I know because I work with a lot of them! They haven’t posted anything on their website in a [...]

I imagine it like a cheesy romance story… E-mail marketing:  I need you, Content! Content: (blushing) Oh E-mail! You have such strong… connections. And such a large…

A lot of entrepreneurs and businesses like the idea of e-mail marketing because of it’s effectiveness. They want to build their list and be able to sell to thousands of people with the click of a [...]

A few months ago, I left Infusionsoft. I gave it two years, invested thousands of dollars, spent countless hours of setup, and went to user group meetings (I even filled in and ran one meeting!). [...]

So, you have been sending an e-mail newsletter consistently for a while now. You spend a fair amount of time and energy to get it out regularly. But, you aren’t really making any money from it. [...]

Have you noticed that some marketing e-mails feel like they come from a human being, while others feel like they are being sent by a machine? Sometimes the difference is because of the size of [...]