Content Creation

You are committed to putting out content consistently (or you should be!). Your followers and prospects need to hear from you on a regular basis to build the trust and relationship that leads to [...]

Terminology is an issue in the world of digital marketing. There are all sort of words being used for different things (or sometimes the same thing!). One example of this is what you use to [...]

I work a lot with service-based companies, however content is important in the world of products as well. And it can often be more challenging. Remember, plugging your products is not the same [...]

There are many ways to repurpose content, and it’s an important strategy for getting the most out of every piece of content you make the effort to create. Learn a couple of easy ways to [...]

Have you been struggling with creating content to market your business, or do you feel like you aren’t driving in new consumers with the content that you are putting out? There are several skills [...]

One of the biggest excuses for not creating content is “I don’t have enough time.” Watch today’s video to see why that’s a terrible excuse, how to create content [...]

Every piece of content you create or marketing activity you undertake has to serve one of the following purposes: Drive traffic Capture leads Nurture leads Convert leads into customers Which [...]

More and more business is being done online, and there is a lot of buzz around funnels. When you want to build a funnel, a lot of content is required. Plus, what happens to all the people who [...]

The lines between marketing and sales have always been a little blurred. Marketing’s job is to generate leads for Sales to follow-up with. But sometimes sales people are out generating their own [...]

Have you ever been in a meeting to brainstorm topics for your content or your marketing? Or tried to come up with topics on your own? The conversation typically goes in a few directions… Whatever [...]