One of the biggest excuses for not creating content is “I don’t have enough time.” Watch today’s video to see why that’s a terrible excuse, how to create content [...]
Every piece of content you create or marketing activity you undertake has to serve one of the following purposes: Drive traffic Capture leads Nurture leads Convert leads into customers Which [...]
More and more business is being done online, and there is a lot of buzz around funnels. When you want to build a funnel, a lot of content is required. Plus, what happens to all the people who [...]
The lines between marketing and sales have always been a little blurred. Marketing’s job is to generate leads for Sales to follow-up with. But sometimes sales people are out generating their own [...]
Have you ever been in a meeting to brainstorm topics for your content or your marketing? Or tried to come up with topics on your own? The conversation typically goes in a few directions… Whatever [...]
If you work hard to create a piece of content, you want to make sure you get the most bang for your buck, right? Repurposing content allows you to use a single piece of content in several [...]
Customer expectations have changed. Whether your customers are individual consumers or businesses, the digital landscape has had a dramatic impact on how business is done. Consumers have access [...]
Have you ever wanted (or had) to create something for your business, like a blog article, or something for the newsletter, or maybe a webinar or special piece to attract some leads? Coming up [...]
I’ve been looking into a lot of the options for online course hosting, and there seems to be a new one popping up every week! It’s getting to be like e-mail marketing platforms, where there are [...]
Having an online course or program can transform your business. It gives you something to offer everyone that comes your way. It allows you to work with lots more people without taking up all of [...]