Blogging

A common error I see all the time is failing to follow up after delivering content to someone who subscribes. Once you deliver the content they request (the e-book, video, training, challenge, [...]

Every piece of content you create or marketing activity you undertake has to serve one of the following purposes: Drive traffic Capture leads Nurture leads Convert leads into customers Which [...]

Have you ever been in a meeting to brainstorm topics for your content or your marketing? Or tried to come up with topics on your own? The conversation typically goes in a few directions… Whatever [...]

Have you ever wanted (or had) to create something for your business, like a blog article, or something for the newsletter, or maybe a webinar or special piece to attract some leads? Coming up [...]

As business owners who are building an online platform, we are a bit like Viktor Frankenstein building his “monster.” My daughter is reading Mary Shelley’s “Frankenstein” in her seventh grade [...]

If you have ever followed a blog for a year or more, you know that it evolves over time. The topics change, the writing style adjusts, the situation of the blogger’s life and business develops. [...]