Terminology is an issue in the world of digital marketing. There are all sort of words being used for different things (or sometimes the same thing!). One example of this is what you use to [...]
I work a lot with service-based companies, however content is important in the world of products as well. And it can often be more challenging. Remember, plugging your products is not the same [...]
A common error I see all the time is failing to follow up after delivering content to someone who subscribes. Once you deliver the content they request (the e-book, video, training, challenge, [...]
Once your customers have opted-in, don’t drop the ball! There are key elements to every online funnel, each with an important role in your digital strategy. Watch the video to learn about [...]
Do you know the difference between landing pages and sales pages? It’s an important distinction to understand. They have completely different purposes, and therefore very different content [...]
There are many ways to repurpose content, and it’s an important strategy for getting the most out of every piece of content you make the effort to create. Learn a couple of easy ways to [...]
The word content is being overused! Not every word you write for your marketing is “content.” Make a critical distinction that will help you see your online presence in a new way. As [...]
Have you been struggling with creating content to market your business, or do you feel like you aren’t driving in new consumers with the content that you are putting out? There are several skills [...]
One of the biggest excuses for not creating content is “I don’t have enough time.” Watch today’s video to see why that’s a terrible excuse, how to create content [...]
The purpose of using social media for your business is to connect with and build relationships with prospective customers. But how exactly do you do that? Do social posts actually accomplish the [...]
