One of the biggest excuses for not creating content is “I don’t have enough time.” Watch today’s video to see why that’s a terrible excuse, how to create content [...]
The purpose of using social media for your business is to connect with and build relationships with prospective customers. But how exactly do you do that? Do social posts actually accomplish the [...]
Every piece of content you create or marketing activity you undertake has to serve one of the following purposes: Drive traffic Capture leads Nurture leads Convert leads into customers Which [...]
More and more business is being done online, and there is a lot of buzz around funnels. When you want to build a funnel, a lot of content is required. Plus, what happens to all the people who [...]
Content marketing is not known as a “quick fix.” It takes some time to build up an effective library of content. Establishing relationships with people is not a fast process. The [...]
The lines between marketing and sales have always been a little blurred. Marketing’s job is to generate leads for Sales to follow-up with. But sometimes sales people are out generating their own [...]
A lot of businesses still operate through personal connections, networking, and one-on-one relationship building. Yours might be one of them. While there’s nothing inherently wrong with this [...]
My favorite part of content marketing is… the content! Coming up with topics and making connections through your words, either written or spoken. But in order to distribute your content, [...]
Unfortunately, one of the most common things I see when it comes to content marketing is businesses that are inconsistent. They post a couple of articles, send a few newsletters, or shoot a video [...]
Have you ever been in a meeting to brainstorm topics for your content or your marketing? Or tried to come up with topics on your own? The conversation typically goes in a few directions… Whatever [...]