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Are You Really In It For The Long Haul?

 In Content Creation, Mindset

Many people start a business, and they think they are in it for the long haul, but they don’t act like they are. They are happy to throw things at the wall to see if they “stick,” to chase individual clients and customers, always looking for the next thing.

However, when they are presented with something that could truly support and multiply their business in the long run, but requires some up-front investment, commitment over time, and patience, they are unwilling to do it.

Impact of Impatience

It is human nature to focus on the short term. We have a really hard time prioritizing pleasure in the future over pain now. We say we want to lose weight, but we still reach for that cookie and say we’ll start tomorrow. We say we want to save up for an amazing vacation, but we keep putting one more thing on our credit cards. It is the same with our businesses. We aren’t always willing to buckle down today so we can achieve our long-term goals.

The problem is that truly impacting our future requires a certain level of risk in the present. It could be a financial investment or putting our time and energy into something. Whatever it is, it isn’t going to pay off immediately.

By definition, risk is uncomfortable. Stepping out of our comfort zone and doing what is required takes courage, commitment, discipline, personal awareness… grit.

I love Angela Lee Duckworth’s theory of “Grit,” and I think it is very true for entrepreneurs. Rarely is success determined by your talent. Rather, it is determined by your “grit.”

“Grit is passion and perseverance for very long term goals. Grit is having stamina. Sticking with your future, day in and day out, not just for the week, not just for the month, but for years. And working really hard to make that future a reality. Grit is living life like it is a marathon, not a sprint.”

Do you want to be doing the same things in the same ways at the same level 5 years from now? Is that a satisfying goal? Might you tire of it or get burned out? Perhaps you’ve heard the quote: “If you aren’t growing, you are dying.”

Creating With Courage

This is exactly what content marketing is about.

Content creation gains impact over time, providing the best results only after you have demonstrated consistent value and dependability. The long-term gain far outweighs the short term “pain.

Content marketing requires “grit.”

If we are too shortsighted, we miss out on the growth we could achieve. Being in it for the long haul means taking out our binoculars, looking into the future, and being willing to make decisions now that will impact what we see.

Planning With Perspective

Many people will be talking about planning for the next year, and looking at what you want to accomplish in the next 12 months. There isn’t anything wrong with this. In fact it is important. But it isn’t the only part of your planning.

Why not think about what you want to accomplish 5 years from now? I ask you, what can you do in the next 12 months to lay the foundation for your long-term vision?

Are you in it for the long haul? What investment are you making in your future growth? Have you struggled with the courage and commitment necessary to take the risk? Please share your thoughts in the comments.

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