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Monthly Archive for: "July, 2014"
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 Constructing A Content Foundation
By Sarah Schwab
In Content Creation, Content Marketing
Posted July 31, 2014

Constructing A Content Foundation

We are in the process of buying a new house and embarking on another exciting phase of our life. So, this week I spent two days going through our new house with a home inspector and a number of [...]

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 I Create Therefore I Am
By Sarah Schwab
In Uncategorized
Posted July 24, 2014

I Create Therefore I Am

Philosopher René Descartes wrote the famous phrase “Cogito ergo sum” or “I think therefore I Am.” Introduced in the 1600s, it became a foundational concept in western philosophy. After all, how [...]

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 Content Creation As A Practice Rather Than A “To Do”
By Sarah Schwab
In Content Creation, Creativity, Mindset, Writing
Posted July 17, 2014

Content Creation As A Practice Rather Than A “To Do”

You’ve heard the phrase “practice makes perfect.” Well, I don’t really believe in perfection when it comes to creativity, but I do believe in practice. Creating content consistently takes [...]

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 Getting Help With Content
By Sarah Schwab
In Content Marketing, Strategy
Posted July 3, 2014

Getting Help With Content

Since the primary purpose of content is to build relationships with people, I believe that the person who is trying to build relationships must be the one creating the content. For an [...]

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