The Marriage of Content and E-mail
E-mail is an integral part of Content Marketing. And good content is critical for successful e-mail marketing.
They go hand in hand.
You can’t have one without the other.
I imagine it like a cheesy romance story…
E-mail marketing: I need you, Content!
Content: (blushing) Oh E-mail! You have such strong… connections. And such a large… list.
E-mail marketing: Yes, but without you I’m empty and meaningless.
Content: Meaning is my middle name, babe. But my value is useless if I can’t share it.
E-Mail marketing: I can help with that! Together we can be great – and people won’t find me annoying anymore!
Content: And I can fulfill my destiny!
E-mail marketing: Content, stay with me forever.
When people have a negative association with e-mail marketing, it’s usually because it’s being used without great content.
When they are apart from each other, it’s not pretty. They each become sad and less effective.
But when they are working together, things click. You can build great relationships with a large list of loyal followers and ideal clients.
Content can be used to grow your e-mail list, to nurture the people on your list, and also to convert them into customers.
There is a direct relationship between the success and revenue of your business (especially an online business) and the size of your e-mail list.
And in order to build a large and responsive list, you need consistent content.
See how this works?
Take a look at the relationship between e-mail marketing and content in your own business. Is it hot and heavy? Or are they on the rocks? Maybe one or both of them aren’t even in the picture?
When it comes to e-mail and content, I’m like a relationship expert. I can get them working together like peanut butter and jelly.
Does your online marketing need a little relationship advice? Let’s talk about it! Click here to book a free 30-minute call with me.