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Unfortunately, one of the most common things I see when it comes to content marketing is businesses that are inconsistent. They post a couple of articles, send a few newsletters, or shoot a video [...]

We are living in an age of instant gratification. We want what we want, and we want it NOW. It’s true there are some areas where we can get that, but online marketing is not one of them. Yes, [...]

So much of online marketing has become cliché. It feels like it’s all about tactics and conversions, and somehow we have lost our humanity along the way. I don’t know about you, but I’m tired of [...]

All too often, I see businesses with a great product or service trying to sell it directly through e-mail or social media. What’s wrong with that you ask? It doesn’t work very well, that’s what. [...]