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Unfortunately, one of the most common things I see when it comes to content marketing is businesses that are inconsistent. They post a couple of articles, send a few newsletters, or shoot a video [...]

As business owners who are building an online platform, we are a bit like Viktor Frankenstein building his “monster.” My daughter is reading Mary Shelley’s “Frankenstein” in her seventh grade [...]

If you have ever followed a blog for a year or more, you know that it evolves over time. The topics change, the writing style adjusts, the situation of the blogger’s life and business develops. [...]

A lot of entrepreneurs and businesses like the idea of e-mail marketing because of it’s effectiveness. They want to build their list and be able to sell to thousands of people with the click of a [...]