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Getting Back To The Heart And Humanity Of Online Marketing

 In Content Creation, Content Marketing

So much of online marketing has become cliché. It feels like it’s all about tactics and conversions, and somehow we have lost our humanity along the way.

I don’t know about you, but I’m tired of it.

And our consumers are tired of it too.

I believe in the potential of the internet to connect us to a lot of people and potential customers. But the key word there is CONNECT.

We have an opportunity to spread our message, to reach a lot of people and make a bigger difference.

And the way to do that is by creating content. And not just any content. Pieces that come from the heart, that share real value and engage people in a bigger vision.

The three keys to a successful and compassionate online marketing strategy are: Create, Connect and Convert.

That is also the theme for the online event where we will dive into these topics with an incredible panel of successful entrepreneurs who have used content to grow their businesses.

Join us for the Create, Connect and Convert event here, and let’s look at each of these areas a little more.

Create

As far as I’m concerned, this is the key to the whole process. If you don’t create great content on a regular basis, then you don’t have anything to share online. It’s as simple as that.

This is about actually writing or speaking your content to produce something tangible. It can take many forms – articles, audio recordings, videos, webinars, e-books and more.

It’s here that you improve your skills and become a better writer and speaker, which are critical parts of succeeding online.

Connect

Creating informative content isn’t enough. The goal isn’t just to share ideas, it’s to build relationships with people.

Some of the best and most successful content is much more personal in nature. In order to really connect with another person online, you have to be willing to share yourself.

You must also have a really clear idea of who you are talking to. It’s important to know enough about your reader or listener that you can relate to them and they feel like you truly understand them.

Convert

Once you have built a trusting relationship with people, they will be much more likely to be willing to work with you and buy from you. But how do you get them to take that step?

There are different sales processes to choose from, but many of the concepts are the same no matter what.

In the Create, Connect and Convert free online event, we will dive deep into each of these areas. Expert speakers will teach you how to…

  • Create different forms of content, and determine which one is the best for you.
  • Truly connect with people so they feel they know you and are excited to hear from you.
  • Get out of your own way so you can get your message out there.
  • Use your content in the most effective way possible to drive traffic, grow your list, and ultimately sell your programs and services.

Register for the Create, Connect and Convert online event.

Join us, and together we will get your message out in a bigger way, grow your business, and make a difference in the world. That’s what creating content is all about!

See you there!

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