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 Capturing Contacts and Cash Using Simplero
By Sarah Schwab
In Uncategorized
Posted October 29, 2019

Capturing Contacts and Cash Using Simplero

My favorite part of content marketing is… the content! Coming up with topics and making connections through your words, either written or spoken. But in order to distribute your content, [...]

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 How Inconsistency Is Killing Your Online Marketing
By Sarah Schwab
In Uncategorized
Posted September 17, 2019

How Inconsistency Is Killing Your Online Marketing

Unfortunately, one of the most common things I see when it comes to content marketing is businesses that are inconsistent. They post a couple of articles, send a few newsletters, or shoot a video [...]

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 Your Business Isn’t The Topic Of Your Content
By Sarah Schwab
In Uncategorized
Posted May 17, 2019

Your Business Isn’t The Topic Of Your Content

Have you ever been in a meeting to brainstorm topics for your content or your marketing? The conversation typically goes in a few directions… Whatever is trending in your industry right now [...]

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By Sarah Schwab
In Uncategorized
Posted May 7, 2019

Content vs. Copy

The word “content” is starting to get over-used. What really qualifies as content, and what is just copy? What’s the difference, and when should you use each of them? Find out [...]

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 Getting Past The Honeymoon Phase
By Sarah Schwab
In Uncategorized
Posted March 29, 2019

Getting Past The Honeymoon Phase

The “honeymoon phase” is something that happens with all new things. With a new relationship, it’s the exciting time when love blinds you from the imperfections of your partner. In [...]

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 Using Content Connect To Clients
By Sarah Schwab
In Uncategorized
Posted February 28, 2019

Using Content Connect To Clients

Know your customer and speak their language. This is harder than you think because of the “Curse of Knowledge.” Watch the video to see what I mean…

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 Important vs. Urgent
By Sarah Schwab
In Uncategorized
Posted May 10, 2018

Important vs. Urgent

Important vs. Urgent. How do you decide? According to Dictionary.com, Important means of great significance or consequence, while urgent means compelling or requiring immediate action. Both [...]

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 How To Get Back On The Content Bandwagon
By Sarah Schwab
In Content Creation, Inspiration, Uncategorized
Posted September 13, 2016

How To Get Back On The Content Bandwagon

Have you fallen off the bandwagon of creating content? Feeling like you lost your momentum? Finding it hard to create your next blog post or e-newsletter? I hear you! I have spent the past couple [...]

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 Step Into The Light
By Sarah Schwab
In Inspiration, Mindset, Uncategorized, Vulnerability
Posted July 14, 2016

Step Into The Light

It happened again. I talk about vulnerability a lot. I really believe it is at the core of what we are trying to do. It’s how we truly connect to other people through our content. But [...]

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 How Much Should You Polish Your Content?
By Sarah Schwab
In Content Creation, Planning, Uncategorized, Writing
Posted April 21, 2016

How Much Should You Polish Your Content?

When does polishing your content make it better, and when is it just a waste of time or something that holds you back? Today’s video gives you two things to consider when you are deciding [...]

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