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My favorite part of content marketing is… the content! Coming up with topics and making connections through your words, either written or spoken. But in order to distribute your content, [...]

Unfortunately, one of the most common things I see when it comes to content marketing is businesses that are inconsistent. They post a couple of articles, send a few newsletters, or shoot a video [...]

Have you ever been in a meeting to brainstorm topics for your content or your marketing? Or tried to come up with topics on your own? The conversation typically goes in a few directions… Whatever [...]

The word “content” is starting to get over-used. What really qualifies as content, and what is just copy? What’s the difference, and when should you use each of them? Find out [...]

The “honeymoon phase” is something that happens with all new things. With a new relationship, it’s the exciting time when love blinds you from the imperfections of your partner. In [...]

Know your customer and speak their language. This is harder than you think because of the “Curse of Knowledge.” Watch the video to see what I mean…

Important vs. Urgent. How do you decide? According to Dictionary.com, Important means of great significance or consequence, while urgent means compelling or requiring immediate action. Both [...]

Have you fallen off the bandwagon of creating content? Feeling like you lost your momentum? Finding it hard to create your next blog post or e-newsletter? I hear you! I have spent the past couple [...]

It happened again. I talk about vulnerability a lot. I really believe it is at the core of what we are trying to do. It’s how we truly connect to other people through our content. But [...]

When does polishing your content make it better, and when is it just a waste of time or something that holds you back? Today’s video gives you two things to consider when you are deciding [...]