Strategy

More and more business is being done online, and there is a lot of buzz around funnels. When you want to build a funnel, a lot of content is required. Plus, what happens to all the people who [...]

Content marketing is not known as a “quick fix.” It takes some time to build up an effective library of content. Establishing relationships with people is not a fast process. The [...]

The lines between marketing and sales have always been a little blurred. Marketing’s job is to generate leads for Sales to follow-up with. But sometimes sales people are out generating their own [...]

A lot of businesses still operate through personal connections, networking, and one-on-one relationship building. Yours might be one of them. While there’s nothing inherently wrong with this [...]

If you work hard to create a piece of content, you want to make sure you get the most bang for your buck, right? Repurposing content allows you to use a single piece of content in several [...]

Have you ever wanted (or had) to create something for your business, like a blog article, or something for the newsletter, or maybe a webinar or special piece to attract some leads? You have lots [...]

Have you ever stopped yourself from doing something because you didn’t have all the things you thought you needed in order to complete it? We all have! “I can’t shoot that video [...]

If you have ever followed a blog for a year or more, you know that it evolves over time. The topics change, the writing style adjusts, the situation of the blogger’s life and business develops. [...]

One of the great benefits of creating content is that it gives you a way to collaborate with other people. Partnering with others broadens your reach, exposing you and your business to [...]

All too often, I see businesses with a great product or service trying to sell it directly through e-mail or social media. What’s wrong with that you ask? It doesn’t work very well, that’s what. [...]