Strategy

If you work hard to create a piece of content, you want to make sure you get the most bang for your buck, right? Repurposing content allows you to use a single piece of content in several [...]

Have you ever wanted (or had) to create something for your business, like a blog article, or something for the newsletter, or maybe a webinar or special piece to attract some leads? You have lots [...]

Have you ever stopped yourself from doing something because you didn’t have all the things you thought you needed in order to complete it? We all have! “I can’t shoot that video [...]

If you have ever followed a blog for a year or more, you know that it evolves over time. The topics change, the writing style adjusts, the situation of the blogger’s life and business develops. [...]

One of the great benefits of creating content is that it gives you a way to collaborate with other people. Partnering with others broadens your reach, exposing you and your business to [...]

All too often, I see businesses with a great product or service trying to sell it directly through e-mail or social media. What’s wrong with that you ask? It doesn’t work very well, that’s what. [...]

A lot of entrepreneurs and businesses like the idea of e-mail marketing because of it’s effectiveness. They want to build their list and be able to sell to thousands of people with the click of a [...]

We all get stuck in our heads – dwelling on something, trying to push through a mental block, attempting to force creativity. Here’s my favorite strategy to change your perspective [...]

So, you have been sending an e-mail newsletter consistently for a while now. You spend a fair amount of time and energy to get it out regularly. But, you aren’t really making any money from it. [...]

There is a lot of talk about marketing funnels. It’s a great visual explanation of how content marketing works. You put a lot of people in at the top; you educate them, connect with them and make [...]