Metaphors

Jump In! How Creating Content Is Like Swimming

I just dropped my daughter off for swim practice at 6:45am! She is starting high school and has never done competitive swimming before, but she signed up for the swim team in order to meet some people and get some great physical activity.

Honestly, I am incredibly proud of her for doing this. She is […]

Treading Water Or Making A Splash?

It seems like a lot of businesses are treading water. They have a way of doing things, and they show up every day and keep on kicking and paddling in order to keep their head above water.

Sometimes, they swim forward a little, almost by accident. They get some more clients or close a big […]

The Marriage of Content and E-mail

E-mail is an integral part of Content Marketing. And good content is critical for successful e-mail marketing.

They go hand in hand.

You can’t have one without the other.

I imagine it like a cheesy romance story…

 

E-mail marketing:   I need you, Content!

Content:                    (blushing) Oh E-mail! You have such strong… connections. And such a large… list.

E-mail marketing:   Yes, but […]

A Great Trick To Spice Up Your Content

Are your blog articles getting boring? Need to spice it up a little?

This is a common occurrence for a lot of entrepreneurs and business owners that start writing content consistently. After a while, they realize they are stuck in a rut. They are writing about similar things in the same way.

Yuck. That isn’t going […]

What To Do When You Have A Lot Of Moving Pieces

As an entrepreneur with a family, there is always a lot to stay on top of, constant transitions, and things changing all the time.

Recently, things were feeling particularly unstable. There were so many moving pieces! While I had a clear vision of where I wanted to go, I couldn’t tell exactly what the next […]