Content Creation

Choosing a Platform For Your Online Course

I’ve been looking into a lot of the options for online course hosting, and there seems to be a new one popping up every week! It’s getting to be like e-mail marketing platforms, where there are literally hundreds to choose from.

The good thing is that, if you are looking for basic functionality, a crowded […]

What Your Online Course Could Look Like

Having an online course or program can transform your business. It gives you something to offer everyone that comes your way. It allows you to work with lots more people without taking up all of your time. It’s a great funnel for your higher level work. And it brings more money to your business.

On […]

It’s All Worth It When…

Creating and sharing content can be challenging. But it can also be incredibly rewarding!

I talk about the difficulties a lot, and how to overcome them. I help my clients get past their blocks, handle the technical issues, deal with the statistical challenges, and answer their questions about topics, formats, strategy and more.

So why do […]

If Frankenstein Was A Blogger

As business owners who are building an online platform, we are a bit like Viktor Frankenstein building his “monster.” My daughter is reading Mary Shelley’s “Frankenstein” in her seventh grade English class, and it got me thinking.

Every blog article is sort of like a single part of the body – an ear, a nose, […]

The Solution To Online Software Overload!

What software are you using for your e-mail marketing? Does it do everything you need?

Starting off with a simple and inexpensive e-mail marketing program like MailChimp or Constant Contact is great for many businesses. It’s a good way to begin building your list and establishing trust and recognition through regular communications.

But when your business is […]

Winning The Content Game

I was at a great event in Milwaukee this morning, and one of the speakers talked about the difference between a “finite game” and an “infinite game.”

Most of the games we think of are finite games. The goal is to win the game. There are usually some winners and some losers. There are rules […]

Overcome Obstacles and Use What You’ve Got.

Have you ever stopped yourself from doing something because you didn’t have all the things you thought you needed in order to complete it? We all have!

“I can’t shoot that video because I don’t have a high-quality wireless microphone.”

“I can’t put up my website because I don’t have a logo that communicates my message […]

How To Get Back On The Content Bandwagon

Have you fallen off the bandwagon of creating content? Feeling like you lost your momentum? Finding it hard to create your next blog post or e-newsletter?

I hear you!

I have spent the past couple of weeks getting myself back into the swing of things and creating some great content, and I want to help you do […]

Want More Followers? Make Sure Your Blog Is Evolving

If you have ever followed a blog for a year or more, you know that it evolves over time.

The topics change, the writing style adjusts, the situation of the blogger’s life and business develops.

In fact, seeing that evolution over time is a big part of what makes following a particular blog or person online […]

Three Places Your Content Is Stalled (And What To Do About It)

There are a lot of people who want to create and share great content, but they aren’t doing it. I know because I work with a lot of them!

They haven’t posted anything on their website in a while.

Their list hasn’t gotten an e-mail in ages.

The webinar or e-book they want to create is just not happening.

Can […]