Content Creation

Jump In! How Creating Content Is Like Swimming

I just dropped my daughter off for swim practice at 6:45am! She is starting high school and has never done competitive swimming before, but she signed up for the swim team in order to meet some people and get some great physical activity.

Honestly, I am incredibly proud of her for doing this. She is […]

Simplify to Amplify Your Content

For some reason, when a lot of people sit down to create content, they turn into lawyers. They use big words and long sentences that they would never actually say out loud. It actually requires extra brain power to process what they are trying to communicate.

That’s when you lose people!

At a recent Downstream Business […]

Taking Meaningful Action

Productivity. Priorities. Planning.

There are a lot of buzz words right now (and they all seem to start with the letter P!) that are intended to help us make the most of our time and efforts.

But in all the buzz about how to get more done, there is surprisingly little talk about what, exactly, we […]

What Makes A Great Topic?

Have you ever wanted (or had) to create something for your business, like a blog article, or something for the newsletter, or maybe a webinar or special piece to attract some leads? You have lots of places you can share it, and you know it would be great to share some value. But you […]

Choosing a Platform For Your Online Course

I’ve been looking into a lot of the options for online course hosting, and there seems to be a new one popping up every week! It’s getting to be like e-mail marketing platforms, where there are literally hundreds to choose from.

The good thing is that, if you are looking for basic functionality, a crowded […]

What Your Online Course Could Look Like

Having an online course or program can transform your business. It gives you something to offer everyone that comes your way. It allows you to work with lots more people without taking up all of your time. It’s a great funnel for your higher level work. And it brings more money to your business.

On […]

It’s All Worth It When…

Creating and sharing content can be challenging. But it can also be incredibly impactful and rewarding!

I talk about the difficulties a lot, and how to overcome them. I help my clients get past their blocks, handle the technical issues, deal with the statistical challenges, and answer their questions about topics, formats, strategy and more.

So […]

If Frankenstein Was A Blogger

As business owners who are building an online platform, we are a bit like Viktor Frankenstein building his “monster.” My daughter is reading Mary Shelley’s “Frankenstein” in her seventh grade English class, and it got me thinking.

Every blog article is sort of like a single part of the body – an ear, a nose, […]

The Solution To Online Software Overload!

What software are you using for your e-mail marketing? Does it do everything you need?

Starting off with a simple and inexpensive e-mail marketing program like MailChimp or Constant Contact is great for many businesses. It’s a good way to begin building your list and establishing trust and recognition through regular communications.

But when your business is […]

Winning The Content Game

I was at a great event in Milwaukee this morning, and one of the speakers talked about the difference between a “finite game” and an “infinite game.”

Most of the games we think of are finite games. The goal is to win the game. There are usually some winners and some losers. There are rules […]