Sarah Schwab

About Sarah Schwab

Sarah is the founder and president of Content Creation Coach. She helps small businesses and entrepreneurs create consistent, compelling content they need to grow their business online. She loves being an entrepreneur, world traveler, and mother of three!

Three Steps To Creating Content (Or Anything!)



There are three steps to every content project. I work through these steps with my clients when we are developing funnels, creating newsletters and blogs, doing website content. My Online Course Creation Group follows these steps in order to build an online course in 90 days.

The three steps are: Plan, Create, Build

Watch the video […]

Jump In! How Creating Content Is Like Swimming

I just dropped my daughter off for swim practice at 6:45am! She is starting high school and has never done competitive swimming before, but she signed up for the swim team in order to meet some people and get some great physical activity.

Honestly, I am incredibly proud of her for doing this. She is […]

Simplify to Amplify Your Content

For some reason, when a lot of people sit down to create content, they turn into lawyers. They use big words and long sentences that they would never actually say out loud. It actually requires extra brain power to process what they are trying to communicate.

That’s when you lose people!

At a recent Downstream Business […]

Taking Meaningful Action

Productivity. Priorities. Planning.

There are a lot of buzz words right now (and they all seem to start with the letter P!) that are intended to help us make the most of our time and efforts.

But in all the buzz about how to get more done, there is surprisingly little talk about what, exactly, we […]

Important vs. Urgent

Important vs. Urgent. How do you decide? According to Dictionary.com, Important means of great significance or consequence, while urgent means compelling or requiring immediate action. Both demand your attention.

Here are some examples of each:

Urgent Items

Meeting a crucial deadline for a key opportunity
Dealing with a critical HR issue
Responding to false online claims

Important […]

What Are You Creating Next To Grow Your Business?

Creating new things leads to growth.

Whenever I talk to business owners who want to grow their business, my question is “What are you creating to make that happen?”

Many times, they don’t have an answer. Instead, they are just trying to do more of the same things. More meetings, more conversations, more sales, more customers. […]

Growth Isn’t Linear

Have you ever seen the image where there are two ways to get from point A to point B? The first one is a long, winding, tangled line and the second is a nice, straight line?

Whenever this image is used, it is to show that the second option is clearly better. It’s much shorter […]

What Makes A Great Topic?

Have you ever wanted (or had) to create something for your business, like a blog article, or something for the newsletter, or maybe a webinar or special piece to attract some leads? You have lots of places you can share it, and you know it would be great to share some value. But you […]

Treading Water Or Making A Splash?

It seems like a lot of businesses are treading water. They have a way of doing things, and they show up every day and keep on kicking and paddling in order to keep their head above water.

Sometimes, they swim forward a little, almost by accident. They get some more clients or close a big […]

Choosing a Platform For Your Online Course

I’ve been looking into a lot of the options for online course hosting, and there seems to be a new one popping up every week! It’s getting to be like e-mail marketing platforms, where there are literally hundreds to choose from.

The good thing is that, if you are looking for basic functionality, a crowded […]