Monthly Archives: February 2016

The Marriage of Content and E-mail

E-mail is an integral part of Content Marketing. And good content is critical for successful e-mail marketing.

They go hand in hand.

You can’t have one without the other.

I imagine it like a cheesy romance story…


E-mail marketing:   I need you, Content!

Content:                    (blushing) Oh E-mail! You have such strong… connections. And such a large… list.

E-mail marketing:   Yes, but […]

Accidental Vulnerability

Being vulnerable can be a challenge for us. It makes us feel open and exposed. I realized recently that we often have the same feeling when we make a mistake. What’s up with that!? What is the relationship between mistakes and vulnerability?

Have you experienced this? What are your thoughts? Join the conversation below!

The Formula For Change


We need it in order to get to where we want to go.

Yet we resist it.

I was recently reintroduced to David Gleicher’s “Formula For Change.” There have been many iterations of the formula, but in its basic form it is:
D + V + A > R
“D”issatisfaction + “V”ision + “A”ction (or First Steps) > […]