Monthly Archives: March 2015

You ARE Creative, It’s A Capacity Not A Skill

“To say ‘Creative People’ is redundant.” – Elizabeth Gilbert
Too often, people claim that they just aren’t creative.

Maybe you’ve said that about yourself?

Hooey I say!

Creativity is a human trait. It is a capacity that is built into our DNA.

There is a stereotypical image of a “Creative Type,” and it usually looks like an artist or […]

Exercise Your Content Creation Muscle

I have recently taken up a new exercise routine. I have a membership at a gym. For a long time I have been going about twice a week on average, which is pretty good. (Better than nothing!) But it meant driving to the gym, and fitting it into my schedule at the times of […]

The Funnel – Marketing Strategy or Waterpark Ride?

There is a lot of talk about marketing funnels. It’s a great visual explanation of how content marketing works. You put a lot of people in at the top; you educate them, connect with them and make an offer; and the ones who are attracted to you and are interested in your services come […]