Monthly Archives: August 2014

When It Comes To Content Be A Human, Not A Machine

Have you noticed that some marketing e-mails feel like they come from a human being, while others feel like they are being sent by a machine? Sometimes the difference is because of the size of the company. It is difficult for large businesses to have a personal component to their e-mails, and they are […]

The Beauty of Content Marketing

Marketing has two sides. There is a personal side and an impersonal side. The impersonal side of marketing is all about statistics, numbers, and manipulation. I get so tired of marketing that focuses on minutia and tweaks that will supposedly increase the chosen statistic by a small percent. I’ve even seen people at networking […]