Monthly Archives: June 2014

Content Comes First

So which comes first? Clarity or Content Creation?

It is like the age-old question about the chicken and the egg. It seems like you have to have clarity before you can create content, but in fact it can be the other way around.

Are you waiting for the “right time” to begin creating content in your […]

Being Consistent Requires Courage

If you start off a content marketing plan expecting quick results, you are setting yourself up for disappointment. Sometimes people want to send off a few e-mails and get a ton of sales. But that’s not how it works. Content marketing requires consistency, and consistency requires courage.

This is especially true in the beginning when […]

Connection Through Content

When most people think about what to write about or present in their content, the first thing that comes to mind is information. Isn’t that what content is? Information that is useful to your prospective clients?

Yes and No.

Information is important to demonstrate your expertise and provide value to your ideal clients. However, the internet […]