Monthly Archives: May 2014

Perfect Content Doesn’t Exist

Are you a perfectionist? Do you cringe whenever you have to send something out, worrying that it won’t be exactly right? Do you tweak your programs and marketing materials to death, or even fail to send them out at all?

It’s time for a perfection intervention!

I hate to break it to you, but when it […]

Branding & Content

Branding and Content are two sides of the same coin. It is hard to have one without the other. If your branding is weak, then your content has no foundation to stand on. However, if you have a brand that really resonates with you, but no content, it has no legs to carry your […]

5 Cs of a Great Free Opt-In Offer

In order to build your list, and entice people to give you their contact information, you must have a truly compelling free offer. What are you giving people in exchange for their information?

People will no longer sign up for a list without getting something in return. They are really signing up to get something […]

Do You Have A Funnel?

My husband is a home brewer, which means he brews beer at home for fun. He likes the chemistry of it, and all the fun gadgets and tools. Among all the tools he has collected for this hobby are a number of different funnels. He has to pour liquid of various kinds into flasks, […]