Designed For Speed
Many parts of content marketing are slow. It takes a long time to build up an effective library of content. Establishing relationships with people is not a fast process. The sales cycle can be [...]
Content Creation Is A Marathon, Not A Sprint
I believe strongly that creating compelling content is the best way to get lots of ideal clients to hire you… eventually. But too many people come to me and they want to do a campaign for a [...]
Content vs. Copy – What’s The Difference?
As a content creation coach, I am often mistaken for a copywriter. I am NOT a copywriter. For starters, copywriters write copy, not content. What’s the difference, you ask? The difference is [...]
The Return Of English Majors (And The Rest Of Us!)
With the new culture of content, there is a shift in the kinds of skills that are necessary. Garrison Keilor, who does the NPR show “A Prairie Home Companion” likes to make fun of English Majors [...]
